Time to Give: Nonprofits Ready for Crowdfunding Campaign

Area nonprofit organizations are not wasting any time to get the word out about their collective 24-hour fundraising event.

Now in its third year, Community Foundation of Loudoun and Northern Fauquier Counties’ GiveChoose day gives local nonprofits an opportunity to shore up its coffers. Last year, the one-day campaign raised $136,918 for 48 local nonprofits.

And this year, the foundation is hoping to beat that during this year’s GiveChoose event, May 3.

Even though the big day is two months out, the Community Foundation wants to build the momentum early to encourage nonprofits to register to receive donations and companies to sign up as sponsors.

So far, 11 companies have signed on as sponsors.

Several community leaders are challenging Loudoun employers and business executives to harness the GiveChoose campaign to give back to the community and help their neighbors in need.

Mitch Sproul, second vice chairman of the Loudoun County Chamber of Commerce and director and vice president of business development at Toth Financial Advisory Corporation, is doing his part to put out the call. During the Chamber’s Loudoun County Community Awards ceremony in December, Sproul challenged the hundreds of business leaders gathered to think about what they can afford to donate to local nonprofits. He said, “to whom much is given, much is expected.”

Toth Financial has been a GiveChoose sponsor for three years because, as Sproul said, “We just think it’s the right thing to do.”

But for Sproul, it’s also personal.

His mother was abused, and could have used the help of an organization like Loudoun Abused Women’s Shelter. He still tears up on the rare occasion he talks about it. He said there are a lot of families with stories like that who are getting much-needed help from local nonprofits, such as LAWS, which provides women services and a safe place to stay at a dire time in their lives.

“What would you pay to provide that kind of help?” he said. The GiveChoose donations make a real difference in the lives of Loudouners, he added.

Caroline Toye, associate director at the Community Foundation, would like to see the majority of employees at 50 companies make a donation.

“The minimum donation is $10, but that could make a big impact,” she said. Last year, about 960 individuals donated during the campaign, and Toye’s goal is to double that number this year.

She also wants to see more nonprofit organizations sign on to receive donations. So far, 30 groups have signed up for a GiveChoose training on March 17, where the organizations’ leaders will learn how to make the most of the fundraising event. Toye wants to see that number double as well.

Organizations that want to participate in GiveChoose, and companies interested in being sponsors, can learn how at GiveChoose.org. Starting April 19, individuals can schedule their GiveChoose donation at that website.

The list of sponsors for this year, so far, include: StoneSprings Hospital, John Marshall Bank, Middleburg Bank, Loudoun County Chamber of Commerce, Toth Financial, Backflow Technology, Alpha Graphics, Wells Fargo, Leesburg Daybreak Rotary, McCandlish & Lillard, the Dulles Greenway, and Mitchell & Company.


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