Yesterday’s 24-hour fundraising campaign, Give Choose, brought in a record $180,400 for non-profit organizations in Loudoun and Fauquier counties.
More than 1,402 donations were given to 60 charities as part of the crowdfunding event put on by the Community Foundation of Loudoun and Northern Fauquier Counties. The fundraising totals surpassed last year, when the campaign brought in $136,918 for 48 local nonprofits.
“Overall, we raised 30 percent more than we did last year, which is what we wanted to do,” said Caroline Toye, associate director at the Community Foundation. The donations fell short of her goal to raise $250,000 in 24 hours, but she said Give Choose continues to build momentum. “Looking at the trend, it’s been a 30 percent increase every year, so it will probably take another year or two to reach that $250,000 goal. We could get there next year.”
Loudoun Interfaith Relief, the county’s largest food pantry, raised the most money at $25,875, followed by art and music therapy nonprofit A Place to Be, at $19,755. A Place to Be was awarded with an additional $1,500 for drawing the most individual donors among charities in the large organization category. Loudoun Wildlife Conservancy also won an additional $1,500 for having the most individual donors in the small organization category.
Give Choose allows donors to select which charity they want to give to among those registered with the campaign. As a new service this year, people could schedule their donation in advance of the 24-hour fundraising day. Toye said that helped bring in new donors and more donations. Before midnight on Tuesday, $18,000 had already been donated.