The Piano Company Moves Back Downtown in Leesburg

A longtime Leesburg business has returned to the downtown area.

The Piano Company is back at 206 East Market St., just a stone’s throw from its first home when the company was formed more than 30 years ago. That is when Steven Cunningham, a high school band teacher, started a piano technical services company while he was living in Leesburg. As his reputation grew, he opened his own piano store in downtown Leesburg. Within a few years, that store outgrew its showroom space and Cunningham moved into larger digs at Leesburg’s Battlefield Shopping Center. The Piano Company would operate in the Battlefield Shopping Center for decades.

The Piano Company has opened at 206 E Market St (Photo by Douglas Graham/Loudoun Now)
The Piano Company has opened at 206 E Market St
(Photo by Douglas Graham/Loudoun Now)

While the store has remained a fixture for piano enthusiasts, the leadership at the top has changed since its inception. Ashburn resident Robert Purdon, himself a well-known piano expert, joined The Piano Company in 1999, and was named vice president and general manager in 2003 after Cunningham separated the piano showroom from his piano tuning business. Cunningham continues to travel nationwide, performing piano technical services for clients.

Purdon’s wife, Antoinette, a former California adult school teacher, joined the company in 2004. She opened The Piano Company’s adjunct store in Dulles Town Center 10 years later. Two of their children, Christian and Joseph, have also been a part of the company since 2014.

Recently, as the couple wrestled with selecting the best new location for their business, they decided that leaving Leesburg was not an option. Citing the ideal location of the new shop—across from the County Government Center and with a parking lot to boot—the Purdons also longed for the

The Piano Company owner Antoinette Pardon poses for a photo in her new store.    (Photo by Douglas Graham/Loudoun Now)
The Piano Company owner Antoinette Pardon poses for a photo in her new store.
(Photo by Douglas Graham/Loudoun Now)

“downtown feel,” having both grown up in metropolitan areas.

“Many of our customers enjoy coming to the Leesburg area rather than traveling to the heavier traffic areas such as DC or Tyson’s,” Antoinette Purdon said. “We often hear from customers that they have enjoyed the ambiance of the Leesburg experience.”

The Purdons said they look forward to participating in First Friday events and being part of the overall downtown vibrancy.

As for what has allowed their company to flourish for so many years, the Purdons point to their business model, where employees are not paid on commission so the focus on attending to customers is on educating rather than hard selling.

“It is the sincere desire of each member of our staff to educate the public as to what is real in the piano world of today; to provide prospective customers the ability to choose wisely from a wide selection of fine pianos,” Antoinette Purdon said.

Going forward, the Purdons aim to continue their education efforts for customers and downtown patrons, offering a selection of products that cater to every piano lover’s whim. The couple have recently supplemented their large supply with trendy, lifestyle-friendly pianos like the Kawai hybrid and digital pianos.

For more information on The Piano Company, go to pianoco.com.

krodriguez@loudounnow.com

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