A 14-year downtown fixture, Crème de la Crème will be moving out of Leesburg, and up Rt. 15 to new digs in Frederick, MD.
Company spokeswoman Stephanie Shaffer confirmed the store’s closure Monday. She said May 23 will be the last day of operations for the Leesburg store, located at 101 South King St. A July 1 opening is eyed for the new Frederick location, which, at 3,500 square feet, will be more than triple the amount of space than the Leesburg store.
The opportunity to move to a larger space, coupled with declining traffic at the Leesburg store, were the major factors in the decision to move, Shaffer said. She pointed to the growth of the mixed-use developments at the Village at Leesburg and One Loudoun in Ashburn, which she said was pulling away traffic from the Leesburg store.
In a press release, Crème de la Crème owners Ben and Tara Wegdam called the decision to leave Leesburg “a difficult one.”
“We have enjoyed wonderful support over the years from our loyal Leesburg customers, and look forward to continuing to serve them in our new location as well as in our other stores in downtown Middleburg and in the Carytown neighborhood of Richmond. Loudoun County is still home to our corporate headquarters and our very first Crème de la Crème, where our company was launched,” the release stated.
In the release, Tara Wegdam goes on to say she is excited about bringing the Crème de la Crème concept to Frederick, “with its vibrant downtown scene and thriving retail community.” Crème de la Crème offers a wide range of French and Italian influenced tableware, furniture, linens and gifts including cards and stationery.
The store’s headquarters in Middleburg and the Richmond store will continue operations, as will sister company lou lou, which is also located in downtown Leesburg.
“We will continue to serve our lou lou customers in Leesburg out of our current location for many years to come,” Ben Wegdam stated. “Without our customers’ desire to shop locally we would not have been able to stay in business this long.”