Purcellville Business Leaders Get Progress Report on Mayfair, Catoctin Corner

About 70 people attending the Purcellville Business Association’s monthly meeting last week at the Loudoun Golf and Country Club got a progress report on the Mayfair and Catoctin Corner developments.

Dustin Dorph, Brookfield Homes’ project manager for Mayfair, said the project is proceeding well. The residential component of about 100 single-family homes and about 150 townhouses is located on the west side of Purcellville Road.

The single-family homes are selling in the high $500,000s, while the townhomes are in the high $300,000s, Dorph said. About 13 townhomes are up, and six or seven singles are under construction.

Mayfair also has a section of industrial lots, off East Nichols Lane. Some of the roughly 1- to 1.4-acre lots are already under contract, and Dorph said there had been a lot of local interest. The 19-acre site will include a large storm water retention pond. The property was annexed into town in 2013, and will be served by town water and sewer.

Leasing agent Dallon Cheney said Catoctin Corner’s location across from the Purcellville Gateway shopping center is part of a “wonderful trade area,” with the intersection of Rt. 287 and Main Street providing extensive reach in all directions.

“Purcellville is underserved,” he said, noting there has been strong retailer interest. He ticked off leases achieved with Manhattan Pizza, WINK Vision, an optometrist practice, Supercuts and Chipotle.

“We’re very excited about that. It’s the right market for Purcellville,” Cheney said.

Catoctin Corner
Catoctin Corner (Douglas Graham/Loudoun Now)

Also planned is a Dunkin’ Donuts with a drive through. Negotiations are ongoing for an urgent care center, a fast food outlet—although Project Manager Dexter Mumaw said, “we have no idea which one,” and a child care center. There will be a Shell gas station with a convenience store.

A 4,500 square-foot restaurant also is under consideration. Cheney emphasized that while businesses are mostly national chains, they will be run by local franchisees.

Access is very important, both Cheney and Mumaw stressed. When VDOT looked at traffic counts in 2014, for Rt. 287 there were 6,500 cars per day, and 10,000 on Main Street. “That’s very light in our trade area,” Cheney said. However, traffic has ramped up significantly since then.

After site work is complete, construction is slated to start on the buildings late this year, with completion next spring. The Purcellville Board of Architectural Review has given approvals on every building, while ensuring the design of the buildings are compatible with the agrarian theme of Gateway, the site of the former Cole Farm, company representatives said.

“We see Catoctin Corner as an extension of Purcellville Gateway—businesses want to be here,” Cheney said.

Mumaw echoed that statement this week, saying he was pleasantly surprised. “There’s a lot of interest in coming to Purcellville,” he said. “We talk to national chains—they say ‘what are you anchored with?’ Gateway has [Harris] Teeter and Chic-fil-A. We say we’re shadow anchored.”



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