Firenza Pizza: Create Your Own

Two former Dominos Pizza franchisees have brought “the theater of making pizza” to Ashburn’s Loudoun Station development.

Dave Baer and co-founder Dave Wood opened the Ashburn location of Firenza Pizza in May. The fast-casual restaurant concept allows customers to create their own pizzas in front of them, selecting from dozens of toppings, or pick one of the restaurant’s chef-inspired pizzas. Firenza boasts other locations in Fairfax and Alexandria, and Baer recently reported that already 41 franchises have been sold since Firenza’s launch last year.

When the Ashburn location opened, Firenza used the opening as an opportunity to raise funds for Loudoun Soccer, and the sale of $2 promotional pizzas garnered the soccer league over $3,000. A commitment to helping the community is important to Firenza, Baer said, and on select weekdays there are promotional offerings for first responders, teachers, and more.

For more information about Firenza, go to The Ashburn store is located at 43780 Central Station Drive, and reached by phone at 703-729-3500.

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