The Leadership Loudoun board of directors has adopted a new mission statement and branding logo in preparation for its 26th year of developing new champions of community service.
The mission statement sums up the nonprofit’s activities in three phrases: “Advance Leadership. Build Connections. Serve Community.”
Leadership Loudoun was established in 1990 as a partnership among the Loudoun County government, the Loudoun County Chamber of Commerce, and area nonprofits to promote and develop leadership in the community. Over the past quarter century, more than 500 residents have graduated from the program.
“While the overall purpose of Leadership Loudoun remains the same, the board of directors believed that a refreshed mission statement and branding logo would concisely capture who we are,” President Danny Davis stated. “With three simple words—Advance, Build, Serve—we express the goals of our program, the activities of our alumni, and our vision for impacting the community.”
A previous logo featured three different words: discover, inspire and connect.
The changes were announced during an alumni gathering last fall at Dog Money Restaurant and Brewery in Leesburg.
Leadership Loudoun’s Class of 2017 is comprised of 25 participants representing local government, health care, banks, nonprofits, and private industries.
A key focus of the program is having the class working directly on an important community issue. This will be the second year of a new focus on developing solutions to community problems through a collaborative and brainstorming think tank project. This year’s class will focus on four key topics: transportation, culture and recreation, health and human services, and justice and public safety.
Learn more about the program at leadershiploudoun.org.