The team behind last year’s Loudoun Live concert is returning this summer with another rocking benefit.
Ara Bagdasarian, the CEO of Omnilert, and Amy Bobchek, the sales director at Comcast Spotlight, have launched BENEFIT—Bands Empowering Nonprofits with Engagement and Fundraising Improving Tomorrow. Its mission is to raise funds and awareness for social service nonprofit organizations through music.
The coalition is planning its maiden event for late this summer, an all-day music festival called BENEFIT Loudoun. This event follows the success of Loudoun Live, a music festival Bagdasarian and Bobchek executed last year for the United Way of the National Capital Area, which recently was named Volunteer Project of The Year by Loudoun Cares.
“Last year’s festival was our proof of concept, and by all accounts it was a success,” Bobchek said. “Seizing all that momentum, energy and enthusiasm from the bands, the volunteers and the supporters who came out to watch, we intend to make lightning strike twice with BENEFIT Loudoun.”
BENEFIT will be a component fund of the Community Foundation for Loudoun and Northern Fauquier Counties. Nonprofits will be able to apply for grants from proceeds raised by BENEFIT Loudoun.
“With BENEFIT, my hope is that we not only meet our mission of raising funds and awareness for Loudoun’s nonprofits, but that we also set an example for, and inspire, other communities to do the same,” Bagdasarian said.
More details on BENEFIT Loudoun will be announced in June. Find out more at benefit.live.