The Board of Supervisors has awarded $19,500 in funding from its restricted Transient Occupancy Tax funding to three projects around the county.
The tax is levied on guest accommodations in Loudoun, such as stays at hotels or bed-and-breakfasts. That tax revenue forms the basis of funding for Visit Loudoun.
A portion of the tax revenue is restricted and must be used to promote and support tourism and travel to Loudoun.
Three of four applicants were granted funding from tourism tax revenues: Friends of Leesburg Public Arts, the Town of Purcellville, and NoVa Wellness & YogaFest Retreat.
Friends of Leesburg Public Arts requested and was awarded $2,500. The nonprofit plans to use the money to support Arts in the Alley, a downtown street fair to include 75 artist booths and between 15 and 25 performing arts groups.
The Town of Purcellville requested $10,000, but received only $7,000. The town would use the money to help develop its Train Station into a more robust tourist center. The funding was not fully met because it includes, in part, funding for visitor center staffing. Restricted tourism tax grants are intended for one-time projects, rather than ongoing costs like staffing.
NoVa Wellness & YogaFest Retreat requested and was granted $10,000 to start an event of the same name at Morven Park in Leesburg in October. The organization plans activities and classes like yoga, music, meditation, nature walks, hikes and cooking, and has indicated it plans to donate 5 percent of its profits to charity.