Loudoun Tourism Spending Nears $1.7B

Loudoun knows how to draw a crowd.

The county’s tourism industry retained its third-place ranking in visitor spending among Virginia jurisdictions during 2016, according to data released by the U.S. Travel Association.

Tourism in Loudoun generated almost $1.69 billion in travel spending last year, up 2.9 percent from 2015.

The county’s tourism industry supported 17,225 jobs and generated $663.4 million in wages, up 5 percent, the report stated.

Loudoun ranks behind Arlington and Fairfax counties—both of which generate more than $3 billion in tourism impact—but ahead of Virginia Beach and Henrico County.

“Loudoun is a leader in Virginia’s tourism industry,” Visit Loudoun President and CEO Beth Erickson said. “It’s evident that Visit Loudoun’s marketing and sales efforts have positioned the county as a premier travel destination. Developments like the artisan trail, our wine country passport, and the LoCo Ale Trail keep our destination top of mind to visitors and provide unique options for people to explore our county.”

In addition to increased travel spending, tourism-related state tax receipts for Loudoun in 2016 were about $45.7 million, up 4.8 percent, and local tax receipts were at $27.2 million, a 4.9 percent increase.

According to the US Travel Association, tourism in Virginia generated $24 billion in travel spending. Tourism also supported 230,000 jobs in the commonwealth and $1.7 billion in state and local taxes.

The increase is largely attributed to Virginia’s tourism development all around the state, including new hotels, restaurants, agri-tourism, craft breweries, wineries, distilleries, cideries, sports, outdoor recreation, festivals and events, music venues, wedding venues, meeting and convention venues, and other attractions.

The information contained in the U.S. Travel Association report is based on domestic visitor spending (travelers from within the United States) from per-person trips taken 50 miles or more away from home. Detailed economic impact data by locality is available at vatc.org under Research.

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