Loudoun’s Department of Economic Development has received two awards from the International Economic Development Council.
The awards were presented Sept. 19 during the IEDC annual conference in Toronto, Canada.
To encourage a pharmaceutical company to choose Loudoun County as a site for their company, the department created a custom-made marketing booklet packaged with a hand-made, 12-inch replica of a human DNA strand made from jewelry wire and glass beads. Recipients could hold the DNA strand in their hands and use it as an office decoration, allowing the strand to serve as an ongoing reminder of the assets that Loudoun offers. That netted it a silver medal in the category of Special Purpose Print Brochure.
The department also won a bronze award in the category of New Media. The department produced a one-minute “Mannequin Challenge” video in December, a time when those videos were popular.
“We pride ourselves on finding new and innovative ways to get the ‘#LoudounPossible’ message to stand out in the eyes of businesses interested in investing in our county,” stated department Executive Director Buddy Rizer. “In today’s competitive environment, where ‘off the shelf’ solutions don’t cut through, our potential clients have responded to our tailor-made, professional-quality proposals, which help the department stand out from its competition.”
He said the mannequin challenge video was viewed almost 40,000 times in the first month after its posting.
“On behalf of the IEDC board of directors and Excellence in Economic Development Awards Advisory Committee, congratulations to the Loudoun County Department of Economic Development,” stated Michael Langley, 2017 IEDC board chairman. “Not only did they work to provide a necessary service to their community; but also, their participation in the awards program sheds light on their stellar projects which other communities can now use as a benchmark.”