Two businesses that have found a symbiotic relationship are thriving in Leesburg’s Crescent Place neighborhood.
Transition Triathlon made the half-mile move from South King Street to the bustling new development over the summer. Soon after its opening, Structural Elements, an orthopedic wellness clinic, opened inside the store.
It’s been a perfect marriage from the beginning, both parties said. Transition Tri owners Steve Makranczy and Alex Korab bought the Structural Elements franchise for the Leesburg area after visiting its Hagerstown, MD, location.
“Both of us had had the personal experience of going up to the clinic in Hagerstown for our own injuries. We both had such positive results unlike pretty much any other type of treatment we’d had,” Korab said. “We started sending customers, and it just started being this stream of people we were sending to Hagerstown. People were willing to make the drive and were coming back with positive feedback. We felt like the opportunity to have it all under one roof was really compelling. The two businesses go hand in hand really well.”
Erin Mozingo, a licensed massage therapist and the clinic manager for the Leesburg Structural Elements, compared the relationship to “a Starbucks within a Target.” Many of the customers coming through Transition Tri’s doors are avid athletes. Some are looking to enhance their performance, while others are looking to address nagging injuries. Structural Elements can help with both, Mozingo said.
“By doing so we take the approach of looking at the body as a whole,” she said.
And that usually begins with addressing structural imbalances by checking hip and spinal alignments. The treatment can begin with three to four weekly sessions addressing the body’s alignment, with both Mozingo doing the massage work and a physical therapist or chiropractor doing manipulation to the body. Once that corrected alignment begins to hold, it’s time for the gait analysis on the treadmill. Then monthly maintenance kicks in.
“I look at the analogy of running through a tunnel with your eyes closed,” Mozingo said. “You need to ultimately fix your alignment first before you look at the gait analysis.”
“It’s a more unique approach to uncovering the cause rather than just treating symptoms,” Korab said.
Structural Elements is a cash-based clinic, but customers may elect to submit for insurance reimbursement on their own. Many of the clinic’s customers use their HSA or FSA accounts to pay for their treatments, Mozingo said.
Structural Elements draws most of its clients from Transition Tri’s customer base, and Mozingo and Korab both said each business can act as a great referral for the other. In addition to bringing in a service that can help their customers, Korab said the addition of the clinic helped justify the larger space of the Crescent Place shop compared to its South King Street location.
“I’m looking forward to the growth of both businesses,” Korab said.
Structural Elements is located inside Transition Triathlon at 400 Madison Trade Plaza SE. The clinic is open from 11 a.m. to 6 p.m. Tuesdays through Fridays; 10 a.m. to 6 p.m. Saturdays; and noon to 5 p.m. Sundays. The clinic is closed on Mondays.
For more information, go to structuralelements.com or call 703-737-3053.