Wild Hare Hard Cider Sold, Expansion Planned

Four years after establishing the Wild Hare brand and developing his passion for cider making, Jay Clement will be passing the baton to the Madaj family, investors and entrepreneurs from Chantilly.

Clement will be phasing out of Wild Hare to pursue his next venture, while the Madajs will invest capital and expanded resources, focusing on continued growth for the brand.

“Four years ago we set out to start a business that would change people’s perceptions about cider, and allow us to craft a product from local fruit into an interesting and complex beverage,” Clement stated. “Wild Hare continues to grow and evolve today with the help of our loyal customers, but there comes a point in time where it’s more important to push it out of the nest, and make it fly. It’s ready.”

Taking over is Jim Madaj, an entrepreneur with a proven business track record in Northern Virginia, and his son Justin, who like Clement, studied cider making at Cornell University.

“We’ll continue to build on the foundation that the Clements and loyal Wild Hare customers have established,” Jim Madaj stated. “I’ve listened very carefully to what improvements Jay has wanted to make and we’re very excited to be working on a number of items already—including upgrades to the taproom and patio, unique food offerings, Virginia farm wines, and alternative formats for our cider, like cans. But most important of all is to continue the journey of making better cider. In all, we’ll be bringing capital and resources to take what Jay and Coleen have built to a whole new level for cider fans in Northern Virginia and beyond.”

Wild Hare Cider recently moved from Bluemont to Leesburg’s Market Station retail center. The tap room is open Wednesday through Sunday. Wild Hare products are also sold in more than 80 retail spots around Virginia. For more information, go to wildharecider.com.

Wild Hare Cider is moving its tasting room to Market Station in Leesburg.(Kara C. Rodriguez/Loudoun Now)

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