Community Foundation Secures Grants for Awareness Campaign

Community Foundation for Loudoun and Northern Fauquier Counties has received $40,000 in grants to fund a campaign meant to shine a light on the counties’ nonprofit organizations and the services they offer.

The foundation received funding from Washington Regional Association of Grantmakers, the Claude Moore Charitable Foundation, the Community Foundation for the National Capital Area, and the Community Foundation for Northern Virginia. The Community Foundation for Loudoun and Northern Fauquier Counties will provide in-kind support by managing the campaign.

Leading up to the campaign’s launch in March of 2017, nonprofit leaders will hold focus groups to identify how best to let the public know what local charities exist and what services they provide.

America Gives’ most recent report shows that, in 2012, Loudoun County residents donated, on average, 1.98 percent of their discretionary income to charities. That’s well below neighboring jurisdictions.

“This is a chance to change people’s knowledge and behavior toward nonprofits in Loudoun County,” said Caroline Toye, associate director of Community Foundation for Loudoun and Northern Fauquier Counties. “We want to empower residents to be engaged, however they want to, whether through volunteering, serving on a board or donating.”

Tamara Copeland, president of the Washington Regional Association of Grantmakers, said the organization wanted to support the awareness campaign to make a positive difference in Loudoun.

“So often Loudoun is portrayed as a community of great wealth, masking the undeniable need of many of the county’s residents – families without affordable housing, access to health care, or educational or work options that place them on a path to success,” she wrote in an email. “The campaign will lift the veil and highlight the often hidden needs of Loudoun County residents. We’re delighted to have played a part in making this happen.”

WRAG helped secure funding for the campaign and organized a philanthropy conference in May that led to the creation of a steering committee that will help in the effort. “This campaign would not be happening with out them,” Toye said of WRAG. “They have been vital throughout the entire process.”

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