It was carnage at Old Ox Brewery Wednesday afternoon. Zombies arrived in overwhelming number, and in a matter of minutes they had torn through the tasting room and made their shuffling way into the brewery, where they were drawn to a towering, stainless steel tank.
As brewers watched, quivering, from behind packing crates, the zombie family’s matriarch, Mamaw Carver, led a blessing of the beer inside. The brewery remains open for business.
[Renss Greene/Loudoun Now]
“From the very beginning, we thought that sounds like a great idea. It sounds right up our alley,” said Old Ox co-owner Chris Burns.
That partnership also led to another: Old Ox now hires people in Paxton Campus’s Step Up program, graduates from the school, to assemble its variety packages of canned beers.
“It’s a labor-intensive process for a small team like ours,” Burns said. “We’ve only got four people on our production staff, so to take them away from their brewing duties to pack variety packs makes for a lot of long hours.” The Step Up program, Burns said, is a great fit for his brewery, and he hopes to bring them in more often.
The collaboration was born when Visit Loudoun President and CEO Beth Erickson connected Paxton Campus Communications Coordinator Rachel Roseberry and Old Ox.
“She thought we should be a natural fit, because we’re community-focused, we’re always looking for work with good local charitable causes, and she knew that we do this Oxorcist brew in the fall,” Burns said.
“Creating opportunities for our partners to work together is a key component of our business strategy, as it makes for a richer experience,” Erickson said. “That, and it’s just plain fun. Chris and Rachel, both of whom give so much back to our community, are incredibly creative and have really taken the idea to a whole new level.”
This will be the sixth year of Paxton Campus’s Shocktober, at the giant, historic manor the Paxton family first dedicated to charitable causes in the 1920s. About 100 volunteers guide (and terrify) visitors in a giant haunted house, and this year, Shocktober will also host an all-night paranormal investigation in the manor by Mid-Atlantic Paranormal Investigators.
“We’ve been working on Shocktober for about two months now,” said Aurora School Testing Coordinator Katie Loudermilk, the sweet, energetic woman behind the menacing Mamaw Carver. “Me and a lot of other people are actually doing the build on Monday and Thursday nights and on weekends.”
Of Mamaw Carver and her brood: “Mamaw lives inside me, so I just let her out. I don’t know why people are scared of Mamaw. She’s very likable.”
Oxorcist will be available in bottles and kegs at select retailers. The brewery will host a launch party with Paxton Campus at the brewery from 5:30 to 7 p.m. Sept. 16.