Luv 2 Play Opens in Leesburg

Eager throngs of moms, dads and caretakers had tots in tow Friday to celebrate a new addition to the Village at Leesburg.

Luv 2 Play celebrated its opening Nov. 4, marking the first U.S. location for the franchise. Owners Tiaan and Nicci Fasen are natives of South Africa, but knew after moving to Leesburg in the spring of 2012 that they wanted to open a business that works with children.

According to Tiaan Fasen, the two did exhaustive research and even considered purchasing their own indoor play equipment to open a business before being approached by a member of the Luv 2 Play corporate team. Then the search for a location began in earnest and, to the delight of wife Nicci, the space next to Cobb Theatres was available.

Initial indications are that the public was just as eager to receive them as they were to open. In just the first hour of business, 35 children came out to play, and brought their adults with them. There are things to differentiate Luv 2 Play from other area play places: admission is not timed, meaning kids can stay and play from open until close for no additional fee; equipment is cleaned and disinfected hourly, with deep cleans weekly on Sunday nights after closing; and the location also has an air fryer, to offer healthier food options for guests.

The center is broken down into play areas reserved for specific age groups. There is an area available for crawlers; one for walkers to age 4; and the large play structure is open to all, including adults. Tiaan Fasen said there is no age limit for entry to Luv 2 Play, but says the ideal audience is from babies to age 12. While younger children are allowed into the larger play structure with an accompanying adult, older children may not play in the areas reserved for crawlers or those under 4. There is also a creative area in the middle where kids can play with kinetic sand, plus an interactive video game, arcade, and full-service snack bar.

Several initiatives will begin rolling out at the end of the month and early December, including date night drop-ins, shop and drop, and birthday parties. For more information on Luv 2 Play, visit or call the Village at Leesburg location at 703-779-2128. The Leesburg location is open Monday through Thursday from 10 a.m. to 8 p.m.; Fridays and Saturdays from 10 a.m. to 10 p.m.; and Sundays from noon to 6 p.m.

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