The grocery store anchor of Ashburn’s One Loudoun town center has announced it will be closing its doors.
In an email sent to customers, The Fresh Market did not cite a date for the closure, but said there would be adjusted store hours of 9 a.m. to 6 p.m. and a storewide 30 percent off sale. It further encouraged customers to visit its two closest locations in Winchester and Vienna, both of which opened last year. The Ashburn store opened in November 2013.
In a statement provided to Loudoun Now, the company said the decision to close the Ashburn location “was made after careful consideration of the overall growth strategy and long-term performance of the company.”
“This move will allow the company to focus on the success, service and growth of its existing portfolio of stores,” the statement continued.
As has often happened, the announcement of a grocery store closure, and the impending vacant space, set the rumor mill in Loudoun in high gear, with many hoping that the location would be a good fit for the county’s first Trader Joe’s. One of the criteria the grocery store chain looks closely at is nearby population, and at a recent meeting on a forthcoming development, Meadowbrook in Leesburg off Rt. 15, that area was ruled out by the grocer as not being densely populated enough.
And while Ashburn could arguably better fit that criteria than south Leesburg, Trader Joe’s fans will have to wait for now.
Reached Thursday, Trader Joe’s spokesperson Alison Mochizuki, while not commenting on specific rumors, said Loudoun County “at this time is not in our two-year plan.”