Mark Your Calendars for May 2: It’s GiveChoose Day

By Caroline Boras

Ninety area charities are joining together with the Community Foundation for a 24-hour fundraising campaign Tuesday, May 2.

Early giving has already begun for the 2017 GiveChoose campaign, the Community Foundation for Loudoun and Northern Fauquier Counties’ annual day of giving.

The program has raised almost $400,000 for charities in Loudoun and Fauquier counties since it began four years ago.

The charities benefitting from GiveChoose donations represent programs supporting animal welfare, the environment, health, education, community development and more.

“Last year the charities, because this is really their campaign, collectively raised $180,000,” Community Foundation Executive Director Amy Owen said. “We have what we think is a fairly aggressive goal of increasing that by 30 percent, to $230,000.”

Owen also said GiveChoose organizers are hoping to draw in at least 2,500 unique donors, “which is really modest, considering they population of Loudoun County.”

The charities are competing among themselves to draw the most donors to enter the prize pool. The prize pool consists of monetary gifts from area sponsors, including 100WomenStrong, Claude Moore Charitable Foundation, Toth Financial, Backflow Technology, Loudoun Insurance Group, Wells Fargo, John Marshall Bank, Loudoun Chamber of Commerce, Alpha Graphics Loudoun and others. A total of 18 sponsors have signed on to support the prize pool.

Another component of GiveChoose is the Business Challenge, which encourages businesses to get involved by having at least 50 percent of their employees make donations to charities of their choice through GiveChoose.

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