Woofie’s Updates Brand with New Furry Face

Mia, a 3-year-old Australian shepherd, is the new face of Woofie’s, the Ashburn-based dog walking and mobile pet spa service.

Woofie’s held a casting call in June to find the new face for the company’s marketing materials and mobile pet spa vans as part of its expansion plan into franchising. Mia was selected from nearly 200 dogs.

“Having a Woofie’s Casting Call was a fun way to engage with the community, meet lots of adorable dogs, raise money for a wonderful charity and find our new brand representative,” co-owner Leslie Barron stated. “Mia is the happiest girl with the biggest smile and loves everyone she meets.”

Mia, named for soccer star Mia Hamm, is owned by Ashburn residents Shelby and Colin Whittington, who rescued Mia after her first owner surrendered her back to the rescue group.

The casting call raised $5,000 for Operation Smile.

Woofie’s was founded in 2004 as a dog walking service by neighbors Leslie Barron and Amy Reed, after both struggled to find quality pet care. Today, Woofie’s has 13 groomers, seven vans, 15 back office administrative employees, and more than 75 dog walkers and pet sitters. Soon it will offer franchising opportunities to other entrepreneurs.

Learn more at woofies.com.

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