NOVA Executive Care Opens in Ashburn

The region’s only Executive Care franchise cut the ribbon and officially opened its doors last week in Ashburn.

Executive Care of Northern Virginia’s franchisee Darren Peterson was so excited about his new business that he cut not one, but three ribbons to open the area’s newest senior home care company May 14. The franchise is located in Ashburn’s Pipeline Plaza and provides the elderly living anywhere from Arlington to Purcellville and the Potomac River to Rt. 50 with in-home care.

Peterson, who most recently worked for Sprint and AOL, decided to open an Executive Care franchise last summer, after taking a step back to pursue other opportunities in life. He said the idea was posed to him, along with other ideas to open an executive consulting firm and a sandwich shop, by a career coach at FranCoach—a company that specializes in helping professionals identify new business opportunities.

Peterson, 50, said the notion of owning a home care business took root after remembering the difficulty he had finding someone to care for his dad when he got sick years ago.

Opened for business in March, Peterson already has one client and is looking to have 28 by next year and 35 by March 2021. He’s also looking to employ 75 caregivers by 2022.

Lenny and Mila Verkhoglaz opened Executive Care 15 years ago in New Jersey. The company operates 22 franchises in 12 states, only two of which are in Virginia—Northern Virginia and Richmond, which held its ribbon-cutting ceremony a day before Peterson’s.

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Executive Care of Northern Virginia’s franchisee Darren Peterson explains his franchise’s coverage area. [Patrick Szabo/Loudoun Now]
Executive Care of Northern Virginia held its ribbon-cutting ceremony Tuesday in Ashburn.
[Patrick Szabo/Loudoun Now]

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