Community Foundation Harnesses Data to Boost Charitable Giving in Loudoun

​Loudoun’s nonprofits could see another $100 million in annual funding, according to the Community Foundation for Loudoun County and Northern Fauquier Counties—if the rate of giving grows to match Virginia’s average rate of giving.

​In its new report, Profiles of Loudoun: The Numbers Behind the Faces of Loudoun, the Community Foundation compiles eye-opening local and regional data with social science research to underscore the need for increased charitable giving so that the county can provide robust systems that “ensure that all Loudoun residents’ needs are met.” The report, released in April, demonstrates the impact Loudoun’s continued population growth is having on the nonprofit organizations’ ability to meet the burgeoning need for human services.

The Profiles of Loudoun offers a deep dive into a variety of local statistics—from the cost of housing and the number of uninsured residents to the rate of homelessness and the growing number of senior citizens in the county.

Profiles is a companion to the Community Foundation’s successful Faces of Loudoun awareness campaign, which has been putting a face on the need in the county one individual and one family at a time. Some people are moved to give when they hear and see the specific stories; others are motivated more by seeing the big-picture data. That’s what prompted the Community Foundation to issue a report on the numbers, according to Amy Owen, the organization’s president.

​“The Faces of Loudoun campaign speaks to the heart,” Owen said, “and the Profiles of Loudoun report speaks to the mind. We want to make sure we want to provide residents all the tools they need as they continue their learning journey when it comes to philanthropy.”

Together, the goals of the Faces of Loudoun campaign and the Profiles of Loudoun reportare to increase awareness of the needs in the county and, ultimately, increase charitable giving and volunteerism. Even a small boost in Loudouners’ generosity can make a real difference. If the county’s rate of giving equaled that of Virginia’s average, it would equate to $155.9 million more in annual giving—$100 million of which would likely stay in the county to meet local needs. “That amount could can do a tremendous amount of good,” Owen said.

To read the full Profiles of Loudoun report, go to

One thought on “Community Foundation Harnesses Data to Boost Charitable Giving in Loudoun

  • 2019-06-03 at 1:07 pm

    I invested 10 years of my life volunteering on the board of Good Shepherd Alliance and learned a lot about non-profit charities in the process. We expanded from 1 to 3 stores and increased our ability to help the homeless in Loudoun by a factor of 15 by using business concepts to build the ability to help others. The support from the County actually dropped over time even though there was very little chance the government could have done it as efficiently as a private institution. This raises the question which needs to be considered by those who are willing to help the poor, homeless and working poor. There is much loess incentive due to federal tax law changes, however, why shouldn’t the county give more support considering that if charities like the Good Shepherd were not functioning the county would lose some of its prowess as people would be again sleeping in the forests around Leesburg again. Perhaps it is time to see that helping non-profit charities is actually a good business decision for local governments. If I am fortunate in being elected as the independent Chair of the Board of Supervisors I will bring the level of support for non-profit charities up for further consideration.

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