The Town of Lovettsville is increasing its nightlife—this time for residents looking to get in an early-morning or late-night workout.
The Town Council on May 30 voted unanimously to approve a conditional use permit to allow Anytime Fitness to operate a new franchise all hours of the day in a stand-alone 4,856-square-foot retail building in the Lovettsville Square commercial center. The gym needed the special approval because, under the regulations of the Town Center Commercial Core zoning district, it would have been limited to operating between the hours of 6 a.m. and midnight every day.
“It’s not Most of the Time Fitness, it’s not Some of the Time Fitness, it’s Anytime Fitness, so they need to be open and have that convenience to their customers and provide that flexibility,” said Town Planner Josh Bateman.
NV Retail President Judd Bostian said the town has almost a “dire demand” for a gym and that it might open before the end of the year. “At the end of the day, it’s something that’s absolutely needed in that town—fitness is where it’s at nowadays,” he said.
Bateman said town staff did not foresee any concerns with late-night noise, increased traffic or other nuisances and that the staff would install signs in the rear parking lot, which abuts the Lovettsville Town Center neighborhood, urging gym users to keep noise to a minimum when visiting the area.
He noted that unlike customers of the 7-Eleven, which also operates 24/7, gym users will come and go less frequently and remain indoors when working out. “This is a less intensive use by far compared to the 7-Eleven,” Bateman said.
Jim Daly, the franchisee who will operate the Lovettsville gym, said that his Brunswick Anytime Fitness location saw anywhere from 0 to 12 users between the hours of midnight and 6 a.m. during May.
Daly also pointed out that gym members are allowed to bring in guests only during staffed hours, which typically run from about 9 a.m. to about 7 p.m. for most of the workweek.
Bateman mentioned that there have yet to be any resident complaints about the 7-Eleven, which also operates around the clock.
He further pointed out that the commercial center is well lit and will be safe for gym users. He said the Loudoun County Sheriff’s Office concluded that locked vehicles in the parking lot near the gym in the middle of the night are at “low risk for petty crimes” like theft and vandalism.
Bateman said the arrival of Anytime Fitness in the Town Square was consistent with the comprehensive plan’s Town Land Use Plan, which designates the property as Town Center Commercial.
In a town that former Mayor Bob Zoldos touted as “a dining destination with more great restaurants per capita than any other town in Virginia,” Councilman David Steadman said the gym’s opening would be an “added shift of change instead of just having more food.” “You can go eat and then run it off,” he said, jokingly.
Currently, the nearest gym option for Lovettsville residents is the Brunswick Anytime Fitness four miles north across the Potomac River. This will be the third Anytime Fitness location in Loudoun. The others are in Leesburg and Purcellville.
Anytime Fitness will fill the last remaining vacant commercial space in the Lovettsville Square commercial center, which saw its first tenants open their doors in early 2018.
The gym will accompany the six businesses currently operating in 13,000-square-feet of space along Town Square—Velocity Wings, Rasco NY Pizza, Palmercare Chiropractic, Salon Alure, MT Nails and Spa, Asian Bistro and Leesburg Sterling Family Practice.
The Lovettsville Anytime Fitness will be one of more than 4,000 Anytime Fitness locations across the world and one of more than 2,400 in the U.S.