Marketing Firm Launches No Corkage Fee Promotion

Mouncey & Company is rolling out Uncork Loudoun, a year-long promotion designed to drive traffic from area wineries to 10 select Loudoun County restaurants by allowing patrons to pair their favorites local wines with their meals—without paying the traditional corkage fee charged for outside wines. 

         CEO Mouncey Ferguson created and managed the Virginia Uncorked promotion for the Tuskie’s Restaurant Group from 2010 to 2017, winning grants from the Virginia Wine Board marketing office to build wine sales. That program allowed patrons to avoid corkage fees if they dined at a Tuskie’s group restaurant on the same day they purchased their bottle from a local winery.

         He is launching Uncork Loudoun with a new set of restaurants and an expanded period of time for patrons to employ the promotion. Ferguson said market research found that customers would prefer more time to use the promotion and the new program will offer a two-week redemption period. 

         Ferguson is planning to finalize the selection of participating restaurants by mid-September. The promotion will begin Jan. 2 and run through Dec. 30. 

         For more information, contact Ferguson at mouncey2@mouncey.com.

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