Loudoun leaders always tout the importance of shopping local during the holiday season. Buying from hometown businesses helps build the commercial tax base, creates jobs and generates revenues that support local schools—all in ways that internet shopping does not.
This year they are ramping up that effort even more.
The Loudoun Made/Loudoun Grown campaign is designed to provide even more support to area farms, wineries, farm-to-table restaurants and other local producers and artisans.
Over the past several weeks, the county’s economic development staffers have been urging local producers to register for the program, which will allow them to display the “Loudoun Made, Loudoun Grown”logo on their goods.
The goal of the program isn’t just to offer a holiday promotional opportunity, but to help the owners of the more than160 Loudoun-sourced businesses become more savvy marketers and find more success reaching new customer. The effort includes a new grant fund to help businesses with theirmarketing costs, including applications to legally display roadside advertising signs.
The logo will be licensed for use only by Loudoun growers and producers of goods who agree to adhere to the program requirements as established by Loudoun Economic Development. As of this week, 168 business have qualified.
Shoppers looking to give something uniquely Loudoun—from artwork to wine—this season can start their search atloudounfarms.org/loudoun-made where all the qualifying businesses are listed. A map of their locations is provided.
Also to support Loudoun’s rural businesses, the Department of Economic Development is offering a ”Take Loudoun Home for the Holidays”guide.
“This is a guide of memories in the making,” said Loudoun Economic Development’s Executive Director Buddy Rizer. “Countless families throughout the region trust Loudoun farms as a source for high-quality trees and gifts that are perfect for any holiday wish list. This guide helps spread the word that Loudoun is open for business this holiday season.”
The guide features a map of Loudoun farms where customers can cut their own trees or buy evergreen wreaths and poinsettias. The guide will also include locations where people can buy a pre-cut tree sourced from a Loudoun farm, as well as businesses selling unique gifts and experiences.